How the company is staffed

The ABA org chart.

ABA Media Platform: who decides, who does the work, and where each piece of the business lives.

How the work is organized. Two humans decide: the CEO and the CIO. A team of AI specialists does the work, each called in when a job needs them. The work is split into desks, one for each area of the business, and related desks are grouped into six divisions, the way a company groups its departments.

The team

Two human seats and the AI specialists.

Who does the work: the two human seats and the AI specialists, each with one job.10 seats

The CEOFounder and Chief Executive Officer. The vision, every ruling, the performer and the conductor.Human

The CIOChief Information Officer. The gate a demonstration has to pass, and the first listener on the music.Human

MarvChief of staff: project manager, solution architect, scrum master, lead developer, at every desk.Opus 5.5

ErtegunMarketing: positioning, copy, the price story, brand graphics.Fable 5.1

NeveStudio architect: signal path, systems, how the parts fit, before code.Opus 5.5

HelmholtzPerception: grades every claim about what a listener hears or believes.Opus 5.5

FletcherVerification: reproduces faults, checks numbers against independent references.Opus 5.5

ShannonAI strategy: vendors, model or measurement, how the team is structured.Opus 5.5

PutnamBuilder: every build, render and wide edit; tests what it built and reports what it could not do.Fable 5.1

The Opportunity ScoutsScheduled searches for opportunities in places (venues, schools, communities), never people.Sonnet or Haiku, per job

Icons: the CEO, a conductor's baton; the CIO, headphones (the first listener); Marv a score; Ertegun a record (Atlantic Records); Neve a console fader; Helmholtz his resonator; Fletcher an equal-loudness curve (Fletcher-Munson); Shannon a square wave (information theory); Putnam a console module (the swappable modules of his consoles); the Opportunity Scouts a compass.

The chart

The Bridge, six divisions, thirteen desks.

Desk: One area of the business, with its own working session and briefing.
Division: A group of related desks, like a department.
The Bridge: The CEO's front door: quick questions and notices to every desk. It routes the work; it does not build it.

The CEO and the CIOThe CEO makes every ruling; every demonstration has to get the CIO to yes.

Marv · Chief of staffRuns each open desk, routes work to the specialists, keeps the record.

The Bridge · the CEO's front doorNotices to every desk, quick asks, questions. Above the six divisions; it routes, it does not build. At sea, where the ship is navigated; in music, the part that takes the song somewhere new.

Each desk shows the roles it calls on, by icon and name.Outlined: the desk's usual lead.Plain: called in as needed.

Production

Studio operations · COODelivers the client's record: the process, the money, the people, the assets.3 cards

TruSyncmilestones, workbook, clock, estimatesStudio architectVerificationPerception

Studio and Methodologythe room, the method, the session layout; with the Producer's Binder and remote productionStudio architectPerception

ABA Custodysession files, where they live and how they come back; with performance credits, who played whatStudio architectVerification

Products: the Toolbox

Research and development · CTOThe five tools and the measurements behind them.1 card

The Toolboxthe five tools: ABA Pocket Check, ABA AudioVibes, ABA Phaze Check, ABA Compare, ABA Tuning Fork; and the AudioVibes CorpusVerificationStudio architectPerceptionAI strategy

Sales and Marketing

Go to market · CMOHow ABA is found, explained, priced and sold.3 cards

Marketing and Contentposts, campaigns, graphicsMarketingPerceptionOpportunity Scouts

AMP Siteabamediaplatform.comMarketingVerificationStudio architect

Salesclient pre-sales (the First Look, scripts, the price sheet) and studio outreach (studios, vendors, partners)MarketingPerceptionOpportunity ScoutsAI strategy

Education and Publishing

Training and publishing · DeanThe method taught, certified and published.2 cards

Booksthe Repair Book, Home Studio Book, the restMarketingPerceptionVerification

Educationschool and college programs; ABA Certified Engineer and Studio; the apprenticeStudio architectPerceptionVerificationMarketingOpportunity Scouts

Business and Governance

Finance, policy, people · CFO and General CounselHow the company makes money, speaks, and runs its team.3 cards

Business and Monetizationrevenue, prices, spendMarketingAI strategy

Language and Protocolthe lexicon, the canon, claims rulesPerceptionMarketing

AI TeamResources: the team itselfAI strategyStudio architect

Creative Services

Custom work · Creative directorMade-to-order music and video for people's moments.6 cards

The Green Roomthe complete ABA flow: the launch padThe Green Room

Running an ABA projectthe production, milestone by milestoneCEO

Chart Musethe songwriting talentCEO

Producer, Engineer and ABA ConductorProducer · Engineer · Musician · ABA ConductorCEO

Talent for instrumentspiano and keyboards, bass, guitar, programmed drumsCEO

Musical Portraitsthe CEO's own workMarketingStudio architect

The Bridge and thirteen desks: Production 3, Products 1, Sales and Marketing 3, Education and Publishing 2, Business and Governance 3, Creative Services 1, shown as its six roles.

Side by side

How it compares with a staffed company.

In a staffed company	Here	What changes
CEO with the vision	The CEO	The same seat. Every ruling is the CEO's.
CIO	The CIO	The same seat. A demonstration that cannot get the CIO to yes is not ready.
Chief of staff, PMO, product owners, scrum masters, development leads	Marv	One seat instead of several layers, so the vision reaches the build without being retold at each level.
Chief architect	Neve	Designs before anyone builds, at every desk that touches structure.
QA and test lead	Fletcher	Checks claims and builds against independent references.
Research and claims compliance	Helmholtz	Claims about what people might be hearing or seeing are checked before a customer reads them.
CMO and creative	Ertegun	Writes and designs; never releases without the CEO's yes.
CTO for AI, and HR for the team	Shannon	Chooses tools and models; reviews how the team itself works.
Engineering and production staff	Putnam	Builds, renders and wide edits, on Fable; the judgment stays with the seats above.
Business development researchers	The Opportunity Scouts	Find places, never people; nothing goes out without the CEO's yes.

One difference matters more than the titles: in a staffed company the specialists work all the time. Here a specialist works only when a desk calls on them, on the model that suits the job, and costs nothing in between.

Who signs it → The ledger →